Rosette 1 of 11

1111 Project – By Chad Herndon

“Rosette” explores the mechanics of the digital-to-analog halftone printing process technique with the current state of our politically polarized society.

Often, people avoid looking at the ugly parts of life, so I created something delicious for them to visualize and ponder over. Nothing in this world is perfect, same goes for this project. At every point where I had the urge to make something perfect, I stopped myself, creating a sense of aesthetic unease.

Each of the defined elements of this project will direct one-third of the profits to its respective cause. I believe we can enjoy the world, while at the same time, making it a better place. If there is going to be real change in this world, we must do it together. Waiting around for the government to fix things is like waiting for a tomato plant to bloom in the winter— it is not going to happen. Rosette is the first of eleven projects.

Have you ever looked through a magnifying glass at a print from a commercial press? The reds are not truly red, and blues are not truly blue. Instead, the combination of adjacent dots, in compact groups, gives the appearance of solid colors, shades, and hues. This sophisticated process is known as halftoning; imperfect, and the fundamental technique for all modern printing.

Parallel processes occur in society. It is extraordinarily complex and nuanced. In this series, “Rosette,” I visually decipher both halftoning and our hyper-polarized culture, by interpreting them into various sized dots displayed as cyan, magenta, yellow, and black, a.k.a. CMYK.

 

Moiré

Date: August 2019
Process: Archival Pigment Print & Transparency Film Print, Frame
Size: 16×20
Project: 1 of 11: Rosette
Piece in Project: 1 of 11: Moiré
Available: 111 pieces

The illusion of continuous, graduated tones comes from a process used since the 1800s. Overlaying two or more color grids of halftone of dots at various values of coverage creates a vast array of plausible hues. The downside of overlapping halftone grids it that it can create an unattractive artifact known as a Moiré pattern. This effect exacerbates when halftone grids are misaligned, incorrectly rotated, or out of register— out of focus. Printers pivot their halftone grids at least 30° to one another to minimize the distracting results of the Moiré, giving the image a slightly more pleasant artifact known as a rosette.

In “Moiré,” a large black dot in the center represents the upper 1% of global wealth and the dark cloud that lurks over the dwindling middle class. The three perfect circles inside of the black circle, represent the 1% of wealth and their deeply delusional thinking. They are exceedingly more relevant than the outer distorted dots. Any distance between the dots is the degrees of separation from the 1%.

Dot-Centered

Date: August 2019
Process: Archival Pigment Print & Transparency Film Print, Frame
Size: 16×20
Project: 1 of 11: Rosette
Piece in Project: 2 of 11: Dot-Centered
Available: 111 pieces

The “Dot-Centered” Rosette, easily identified by the “dot” visible in the core of the “rose” pattern, displays a less noticeable pattern, at the cost of a slight loss in scale and shadow detail. Also, this method is more sensitive to color shifts due to misregistration— unfocused, typically used for lower-quality jobs.

The enlarged dots represent the rise of global diversity. Exposure to diversity will eradicate racism. The sooner that society becomes more completely equal, the sooner that racism will cease to exist.

Open-Centered

Date: August 2019
Process: Archival Pigment Print & Transparency Film Print, Frame
Size: 16×20
Project: 1 of 11: Rosette
Piece in Project: 3 of 11: Moiré
Available: 111 pieces

The “Open-Centered” Rosette is created by shifting one of the process colors, a single row of half-tone dots, from the opposite colors. Although this Rosette results in a slightly more visible design, it maintains shadow detail and counters color shifting. This pattern is better suited for higher-quality jobs.

The black dots encroaching into the design represent society synthesizing towards harmony and UNITY.

Addicted

Date: August 2019
Process: Archival Pigment Print & Transparency Film Print, Frame
Size: 12×12
Project: 1 of 11: Rosette
Piece in Project: 4 of 11: Abused
Available: 111 pieces

The black dot, in the bottom right corner, represents the addict. A mountain of obstacles (illegal or legal drugs) stands in the way of their seemingly hopeless salvation as a white dot in the top-left corner, the red is the bloodshed to addiction.

Erudite

Date: August 2019
Process: Archival Pigment Print & Transparency Film Print, Frame
Size: 12×12
Project: 1 of 11: Rosette
Piece in Project: 5 of 11: Erudite
Available: 111 pieces

I took this piece as an opportunity to comment on the global disparity of education and knowledge. While some privileged individuals are given the whole apple, other less fortunate people acquire their apple with a bite already taken.

Starved

Date: August 2019
Process: Archival Pigment Print & Transparency Film Print, Frame
Size: 12×12
Project: 1 of 11: Rosette
Piece in Project: 6 of 11: Starved
Available: 111 pieces

This piece alludes to a global food insecurity. Pink farms (vertical farming), fueled by solar power, LEDs, and hydroponics, are the solution to the food crises heading towards us.

Gays

Date: August 2019
Process: Archival Pigment Print & Transparency Film Print, Frame
Size: 12×12
Project: 1 of 11: Rosette
Piece in Project: 7 of 11: Gays
Available: 111 pieces

We stand strong with the gays and will always support them. In tandem, this piece represents the struggles and triumphs of our resilient community.

Abused

Date: August 2019
Process: Archival Pigment Print & Transparency Film Print, Frame
Size: 8×8
Project: 1 of 11: Rosette
Piece in Project: 8 of 11: Abused
Available: 111 pieces

In this piece, I dissect the relationship between the abused and their communities. The impending black dot in the upper background stands for the looming darkness of isolation inflicted upon the abused. The dark circle on the top front with the two smaller circles are the abused adults and kids, the smallest of those two kid dots is the younger child, not being abused. The smaller circles at the bottom represent the family members that feel helpless; the one black dot at the bottom right is the family member that does not want to get involved. The top, left blue and smaller white dots are the family members trying to help.  All the tears shed is defined by the massive blue dot covering nearly two-thirds of the piece.

Homeless

Date: August 2019
Process: Archival Pigment Print & Transparency Film Print, Frame
Size: 8×8
Project: 1 of 11: Rosette
Piece in Project: 9 of 11: Homeless
Available: 111 pieces

Living in New York City perpetually reminds us of the terrible epidemic of homelessness. This piece represents the ubiquitous moments where we walk by transient people laying on the streets, barely batting an eye.

Intangible

Date: August 2019
Process: Archival Pigment Print & Transparency Film Print, Frame
Size: 8×8
Project: 1 of 11: Rosette
Piece in Project: 10 of 11: Intangible
Available: 111 pieces

The religions of the world will need to find commonality if we want to see progress. This world has become transfixed in black and white, good and bad, right and wrong. Luckily, my world is in color.

Gateway

A glimpse into my next project, and the Easter egg of each group in this series. The yellow dots define my stance on solar and newly designed nuclear power plants, not coal and oil. We will always need oil to make plastics, unless scientist create a sustainable alternative. Until then, neither is needed for energy. Only two “Gateway” pieces created per series, one for sale and one for the Artist’s collection. At the end of the eleventh project, I will offer collectors one last unique piece available exclusively to “Gateway” owners.

Date: August 2019
Process: Archival Pigment Print & Transparency Film Print, Frame
Size: 11×14
Project: 1 of 11: Rosette
Piece in Project: 11 of 11: Gateway
Available: 2 pieces